The foundation of being a good putter is confidence. Every time you step over that critical putt, you want to trust that your putter and stroke will perform under pressure. To develop that confidence, you need a premier putter that will work with you, but you don’t need a premium price tag.
That’s why we developed the new Huntington Beach SOFT Premier. These putters deliver a sleek design and score dropping technologies in a finely crafted package to help bring out that confidence on the greens and help you sink more putts.

Huntington Beach SOFT Premier delivers a premium finish and score-dropping technologies in a finely crafted package. Featuring Speed Optimized Face Technology for better distance control and tour-proven shapes for ultimate confidence, get a softer feel and a better putting performance with Huntington Beach SOFT Premier.

GREY SATIN FINISH
Sleek, Grey Satin PVD finish delivers a premium appearance and instills a sense of confidence.

SPEED OPTIMIZED FACE TECHNOLOGY
Ensuring consistent speed control and distance performance, Cleveland’s proprietary Speed Optimized Face Technology normalizes ball speed across the entire face of the putter, even on off-centre putts.

PUTTING FIT SYSTEM
With two different grip options, the new Huntington Beach SOFT Premier offers a precise fit depending on your stroke type and model preference.

PRECISION MILLED FACE
A unique diamond CNC milling pattern increases friction for a pure roll and softer feel at impact.

  • HB SOFT PREMIER PUTTERS

    Embargo: 08/02/2021

    Product at retail: 20/03/2021

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PUTTER WITH SOFT
SOFT normalizes ball speed across the face. That means, no matter where you strike your putt, you get consistent speed and consistent distance. That’s how SOFT ensures you never miss short because of an off-center strike.

PUTTER WITHOUT SOFT
When you strike your putt in the center of the face, you achieve maximum ball speed. But when you miss the center, even by a little, you lose ball speed and, as result, you leave putts short.